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The city of toys and games hosts the land of smiling faces. Some 100 Chinese toy producers have registered to exhibit in the pavilion at the Spielwarenmesse International Toy Fair Nürnberg 2012. Under the motto of Best of China, they would like to present high-quality toys made in China in the 1,400 m² pavilion from 1-6 February 2012.
Best of China: a success story for quality-orientated exhibitors and buyers
The pavilion was launched by Spielwarenmesse eG four years ago to highlight Chinese manufacturers with high quality standards and to improve the reputation of Chinese toy producers in the European toy market. Spielwarenmesse eG supported by its subsidiary Spielwarenmesse Shanghai Co., Ltd. is responsible for all preparations for the fair. Spielwarenmesse eG provides supplementary marketing offers and additional services to guarantee the exhibitors a professional presence at the fair.
More and more producers from China are interested in exhibiting at the leading fair in Nuremberg. Over 80 per cent of the Best of China exhibitors in 2011 have already registered again and would also like a larger stand space. There are also new suppliers from China wanting to occupy a stand in the pavilion. To meet the big demand, an area of approx. 1,400 m² will be allocated to the Best of China pavilion at the coming International Toy Fair. This makes the area seven times larger than at the pavilion’s premiere in 2009. As last year, only companies whose products meet the requirements of the Best of China quality concept will be assigned a space in this year’s pavilion.
Quality pays: presentation of the Seal of Excellence
In order to promote the quality of products from the participants in the China country pavilion, Spielwarenmesse eG highlights exceptionally successful presentations at the fair by awarding the Seal of Excellence every year. This quality label is intended to make it easier for fair visitors to choose suitable
Chinese exhibitors. A jury judges criteria like stand design, product quality and range, and the presentation of the company at the fair. The ceremonious presentation of the Seal of Excellence takes place on the second day of the fair, Thursday, 2.2.2012.
6.10.2011 – sd
Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday,
Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The purely trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 75,000 buyers and toy traders from over 100 nations.
Logo Best of China
picture Best of China
picture Best of China