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At the Global Toy Conference, which will be held in Nuremberg on 6 February 2012, experts will be discussing the topic of "Tomorrow’s Toy Industry – Opportunities and Challenges". Recent years have seen both the online and offline consumer environments become swamped by a daily deluge of information, meaning that now only a well-conceived marketing strategy will suffice if a brand is to leave its mark on the consumer. Three speakers at the Global Toy Conference will explain how retailers and manufacturers can get the right marketing strategy off the ground. The conference will be held on the final day of the trade fair from 9.30 am to 4 pm in the NCC Mitte at the Nuremberg Exhibition Centre, alongside the Spielwarenmesse International Toy Fair Nürnberg.
Jörg Stefan from defacto marketing will reveal how companies can develop a good social media strategy and integrate it into their existing marketing mix by offering consumers additional benefits.
Richard Gottlieb, CEO of Global Toy Experts, will be discussing the phenomenon of "age compression". For a number of years now, the toy industry has been losing, at increasingly young ages, those children who play with classic toys such as dolls and model railways. This is a problem associated with poor target group communication and, according to Gottlieb, a wound which the industry has inflicted upon itself but which can still be healed. The US toy expert will demonstrate how the industry can win back older children.
The New York marketing expert Yvette Schwerdt, best known for her blog, will talk about the megatrend of content marketing. As an international expert, she believes that: "Content marketing isn't about innovative platforms or tactics but rather about developing a new mindset for marketing activities." Schwerdt will discuss the paradigm shift in the field of marketing and explain why marketing campaigns should now focus more on informing the customer rather than on creating a catchy slogan.
The following talking points will feature in the Global Toy Conference programme:
- Tomorrow’s consumers: What is important for them? How do they behave?
- Prospects for the toy trade: Where are the blind alleys? What are the chances
- Marketing 3.0: The major trends for brand building and brand care
- Toy safety: The right preparation for upcoming developments
All other topics and speakers are presented on the website at www.globaltoyconference.com, where trade fair visitors can also obtain conference tickets via the relevant country representatives. The tickets cost 129 euros if booked in advance and 169 euros at the conference ticket desk.
The third Global Toy Conference is sponsored by Bureau Veritas CPS Germany GmbH and Intertek Consumer Goods GmbH. Cooperation partners for the knowledge events are the German Association of the Toy Industry (DVSI) and Toy Industries of Europe.
20.12.11 – sd
Trade fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday 1 February to Monday 6 February 2012
Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international trade fair for toys, hobbies and leisure, is organised by the trade fair and marketing services provider Spielwarenmesse eG. This exclusive fair provides a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and extensive industry overview provide a valuable pool of information and allow some 80,000 buyers and toy traders from over 100 nations to decide on their market positioning for the coming year.