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Presseinformationen der Spielwarenmesse®

Toy Business Forum: mental fitness programme for fair visitors

Toy Business Forum at International Toy Fair Nürnberg (Download see below)
  • Toy Business Forum from 31.1 – 4.2.2013 at the International Toy Fair
  • Daily specialist knowledge on current topics from the toy industry

Brainwork instead of legwork: Fair visitors cover an average distance of 8 km on a successful day at the 160,000m² International Toy Fair. To provide an effective mental change, the fair offers visitors a free knowledge oasis: the Toy Business Forum. Fair visitors can obtain useful knowledge about the toy industry at this daily forum, where practical experts explain new and informative aspects of a specific daily topic in short presentations. In this way, the Toy Business Forum guarantees an extensive insight into the toy market and current trends.

Overview of daily topics:

  • Thursday: Trends - Knowing Today What Tomorrow will Bring
  • Friday: Social Media – Targeted Dialogue with Customers
  • Saturday: Toy Fair Special: Toys 3.0 – The Next Generation
  • Sunday: Marketing – Increasing Motivation to Buy, Boosting Customer Retention
  • Monday: Licenses – The Trends in 2013 (trailer show)

The forum takes place daily from 13:00 – 15:00 from the second day of the fair, Thursday, 31.1.2013, until Sunday, 3.2.2013. The Toy Business Forum on Monday, 4.2.2013, devotes a whole day to current license trends. A detailed overview of the topics is available at www.toyfair.de/toybusinessforum. The presentations are given in German and English.

12.11.2012 – sd

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday, 30.1-4.2.2013

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.

You can find further pictures at www.toyfair.de/photos

 

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