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15 new products at the International Toy Fair are dying to win the ToyAward 2013

Ernst Kick, CEO of Spielwarenmesse eG, with products which have been nominated for the ToyAward 2013.
(Spielwarenmesse eG/Frank Boxler)

The excitement is mounting, because the tenth presentation of the ToyAward at the International Toy Fair is getting closer. In the race for the trophy, 227 companies entered a total of 380 products (2012: 371) before the fair. The figures show that the companies’ interest in the ToyAward has increased again over the previous year (179 participants). A jury of experts comprising trade representatives and social and play educationalists nominated 15 innovative new products at the fair in the altogether five categories. This means three new toys or games per category take their marks.

The curtain will be raised at the opening ceremony of the Spielwarenmesse International Toy Fair Nürnberg on 29.1.2013, when the product that has convinced the jury with its play fun, creativity, safety, material, and ease of understanding will be announced for each category. The five lucky winners can look forward to the ToyAward.

The award-winning products then have the opportunity to play for the hearts of the professional audience. The five winning products will be on display in the InnovationCenter in hall 4 from 30.1 to 4.2.2013, where visitors can examine them and choose their personal favourite by scanning their entrance ticket. Spielwarenmesse eG will raffle an iPhone 5, an iPad and an iPod touch among the visitors taking part in the voting. The main winner, the ToyAward Traders’Favourite, receives prize money of 20,000 euros for marketing his product. The winner will be announced at the closing press conference of Spielwarenmesse eG on Monday, 4.2.2013.

The following products have been nominated for the ToyAward 2013 in five categories:

Category Baby&Infant (0-2 years):

  • Large Play Set In the Zoo / Habermaaß GmbH
  • Stacking Wood Set C / GOTOY ApS.
  • Tobbles Neo / Fat Brain Toy Co.

Category PreSchool (3-5 years):

  • JoJo See You Simon Says / Silverlit Toys Manufactory Ltd
  • KORXX 56 / KORXX Patricia Kuch
  • Night of the Magic Shadows / Habermaaß GmbH

Category SchoolKids (6-10 years):

  • 4D Cityscape Time Puzzles / 4D Cityscape Inc.
  • Bumm Bumm Balloon / Schmidt Spiele GmbH
  • Kakerlakak / Ravensburger Spieleverlag GmbH

Category Teenager&Family (over 10 years):

  • EVOLUTION. The Origin of Species / RBG GbR
  • Live Kicker / Felix Finger & Marcel Führer GbR
  • SIKU Racing / Sieper GmbH

Category SpecialAward of the Toy Fair Special Toys 3.0:

  • iPawn® Pool Billiards / Jumbo Spiele GmbH
  • RoboMe / SABLON Germany GmbH
  • Sphero / Orbotix, Inc.

All information about the ToyAward, the jury and the winners in the past years is available at www.toyaward.com.

The jury for choosing the ToyAward 2013 comprises the following members:
Axel Dammler, iconkids&youth international research GmbH (DE)
Andrew Dobbie , Gameplan Europe Ltd (UK)
Hans Jörg Iden, duo schreib & spiel (DE)
Dr. Thomas Märtz, VEDES AG (DE)
Achim Rövenich, SPIEL & SPAß GmbH (DE)
Andreas Schäfer, idee+spiel (DE)
Vincent Stozicky, JouéClub (FR)
Rainer Weiskirchen, TÜV Rheinland Group (DE)
Thomas Wodzicki, Spielmobile (DE)

24.1.2013 – sah/sr

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday, 30.1–4.2.2013



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