Spielwarenmesse: Pressemitteilungen der Spielwarenmesse

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Presseinformationen der Spielwarenmesse®

Extended Toy Business Forum at Spielwarenmesse 2014

Toy Business Forum
  • Forum from 29.1 to 3.2.2014 in the new TrendGallery in hall 3A
  • Daily specialist knowledge on current topics from the toy industry

Due to the great demand, the Toy Business Forum starts a day earlier than previously at the coming Spielwarenmesse. Exhibitors and visitors can now update on the latest industry and marketing trends right from the first day of the fair, Wednesday, 29.1.2014 – and this in attractive surroundings, because the forum is moving to the new hall 3A, which will be officially opened for Spielwarenmesse 2014. The Toy Business Forum becomes part of the TrendGallery and welcomes its visitors on a newly designed stand.

National and international experts speak on the following topics from 29.1 to 2.2.2014:

Wednesday:      ToyKnowHow – Recognizing Trends, Shaping the Future
Thursday:           Multichannel – Successful Use of New Opportunities
Friday:                Future Retail – Tomorrow’s Shop
Saturday:           Marketing – Retail Branding
Sunday:              Multichannel – Offline and Online for Success
Monday:             Live Actions – Exhibitors Present New Products

Live actions take place at the Toy Business Forum every morning and on Monday, 3.2.2014. Exhibitors from the TrendGallery present their trends and new products at the forum.

The presentations take place daily from 13:00 to 15:00 in the TrendGallery in hall 3A and can be followed in German and English. A detailed overview of the forum topics is available at www.toyfair.de/toybusinessforum.

4.10.2013 – sd

Spielwarenmesse, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for 72,500 buyers and toy traders from over 100 nations.
Fair date: Spielwarenmesse, Wednesday to Monday, 29.1–3.2.2014



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