• Free webinars starting 14 October 2014

• Subjects covering fair preparation, organization and follow-up

How can I attract as many visitors as possible to my stand? What must I take into account when preparing for Spielwarenmesse? These are questions asked by exhibitors at Spielwarenmesse. Spielwarenmesse eG provides the answers with a series of online seminars. The exhibitors find out everything about a perfect presence at the fair at five free webinars. The speakers are Daniel Gundelach and Katharina Rehm, fair consultants at the exhibition construction company and consultant Meplan. They provide knowledge on fair preparation, organization and follow-up in the 40-minute modules. Application for the webinars is possible at www.spielwarenmesse.de/webinar. It pays to be quick, because the number of participants is limited.

The webinars will deal with the following subjects for fair organization and each is offered in English and German:      

• Strategic Fair Planning – Well planned is half the battle
  Tue., 14 October 2014, 10:00 (en), 14:00 (de) CET

• Stand Design – The right ideas for convincing
  Thu., 23 October 2014, 10:00 (en), 14:00 (de) CET

• Visitor Marketing – Generating more qualified contacts
  Wed., 5 November 2014, 10:00 (en), 14:00 (de) CET

• Behaviour & Communication on the Stand – Talks at the fair as success factor
  Wed., 19 November 2014, 10:00 (en), 14:00 (de) CET

• Fair Follow-Up – After the fair is “harvest time”
  Tue., 2 December 2014, 10:00 (en), 14:00 (de) CET

The webinars are held in the run-up to the 66th Spielwarenmesse, which takes place in Nuremberg from 28.1 – 2.2.2015. Some 2,700 national and international manufacturers, often with impressive stand concepts, present their new product lines to 75,000 trade visitors.

For questions on the webinars, please contact Lisa Koch, Senior Manager Exhibitor Marketing at Spielwarenmesse eG:
Tel: +49 (0) 911/9 98 13-13, e-mail: l.koch@spielwarenmesse.de

19.9.2014 – sah

Spielwarenmesse^®
Spielwarenmesse^®, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 75,000 buyers and toy traders from over 120 nations. The name Spielwarenmesse^® has been a protected word mark in Germany since 2013.
Fair date: Spielwarenmesse^®, Wednesday to Monday, 28.1-2.2.2015