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31. Jan - 4. Feb 2018
On 28th November 2016, Spielwarenmesse eG staged the 13th ToyCocktail Competition as part of the ToyCity Initiative. A jury of four experts had the difficult task of choosing the winner for the next Spielwarenmesse, which is scheduled to run from 1 to 6 February 2017. At the “Gelbes Haus” bar in Nuremberg, nine local barkeepers went into battle against each other with their very own creations. Ultimately, the “Cheesecake Toy Margarita” by Markus Lehner and Selim Landeck, Enchilada Nuremberg, emerged as the winner. During the first week of February, the ToyCocktail will be served at special events at the Spielwarenmesse and at the nine participating bars in the city centre.
The judges have spoken
The jury is composed of Maren Meyer, Deputy Chairwoman of the Deutsche Barkeeper-Union Niedersachsen (German Barkeepers’ Union of Lower Saxony), Adriano Paulus, multi-award winning Bavarian mixologist, Bernd Schäfer of local bar association Barkommune Nürnberg and Berlind Bernemann, Manager Sales at Spielwarenmesse eG. They judged the cocktails based on the official competition criteria defined by the German Barkeepers’ Union, as Bernd Schäfer explains: “When awarding points, it’s not just the flavour that counts but also the appearance and the aroma.” The “Cheesecake Toy Margarita”, mixed by Selim Landeck, ticked all the boxes in each category. Second place was clinched by last year’s winner Sigrid Klein, Barkeeper at Gelbes Haus with “Cheerstoyou”. Mixed by Bujar Beqiraj, Bartender at Tinto – tapas y vino, the “Snow White Toy” came third.
A cocktail for Nuremberg
Markus Lehner, Managing Director of Enchilada and inventor of the recipe, concludes: “We’re really proud that the jury loved our creation and we’re looking forward to surprising all our guests during the Spielwarenmesse with our unconventional concoction of liquid New York Cheesecake combined with the light aroma of Tequila.” His cocktail will be served at all the participating bars during the Spielwarenmesse from 1 to 6 February:
The ToyCocktail is just one of many ToyCity initiatives with which the trade-only Spielwarenmesse brings the “Spirit of Play” to the city centre. Exhibitors and visitors can also enjoy the ToyCocktail at special evening events at the fair.
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1.12.2016 – sp
Spielwarenmesse eG, a service provider specialised in trade fairs and marketing services, organises the Spielwarenmesse®, the leading international fair for toys, hobby and leisure. The specialised trade fair forms a comprehensive communication and order platform for 2,800 national and international manufacturers. Showcasing new products and the comprehensive overview of the industry’s different sectors for 70,000 buyers and specialist retailers from over 120 nations create a valuable information pool for their annual market orientation. Since 2013, Spielwarenmesse® has also been a protected word mark in Germany. Trade fair schedule: Spielwarenmesse® Wednesday to Monday, 1 Feb. – 6 Feb. 2017