Exhibitors will be unveiling more than 75,000 innovations during the Spielwarenmesse. Gaining an overview and finding the most innovative products is nothing short of a challenge. In a move to give retailers and consumers some helpful guidance, Spielwarenmesse eG presents the ToyAwards to the most outstanding product innovations every year. A jury consisting of eleven experts recently convened in Nuremberg to select the best products from the many entries in the run-up to the 68th Spielwarenmesse. Three products have been nominated for each of the four age-specific categories:
The categories and age groups have been adjusted slightly in response to changes in the market. This year, 361 companies (2016: 344) entered a total of 635 products (2016: 616) for a chance to win the coveted ToyAwards. This was more than ever before. The jury has selected twelve of them for this year’s ToyAwards. The nominees were chosen on the basis of various criteria, such as fun, originality, workmanship & quality, safety, market potential and comprehensibility of the product concept. The ToyAwards, which are being presented for the 14th time, rank among the most respected accolades in the toy industry.
The nominees for the ToyAwards 2017
Baby&Infant (0-3 years)
PreSchool (3-6 years)
SchoolKids (6-10 years)
Teenager&Adults (10 years and older)
The winners of the ToyAwards in four categories will be announced during the Opening Ceremony of the 68th Spielwarenmesse on 31 January 2017 at 6.30 pm. The nominees and winners will be on display in the TrendGallery of Hall 3A from 1 to 6 February 2017.
The Jury for the ToyAwards 2017
The eleven-strong jury comprises international sales representatives, market researchers, educators and a toy safety expert:
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More details on the ToyAwards, the Jury and the previous year’s winners are available at www.toyaward.com.
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26.1.2017 – kk
Spielwarenmesse®
Spielwarenmesse, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,800 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for more than 70,000 buyers and toy traders from over 120 nations. Spielwarenmesse® has also been a protected word mark in Germany since 2013.
Fair date: Spielwarenmesse®, Wednesday to Monday, 1 – 6 Feb 2017