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Best of China: Spielwarenmesse eG pavilion presents Chinese exhibitors with high quality standards

Under the motto of Best of China, 61 Chinese exhibitors show toys made in China on an area of more than 1,000 m² at the Spielwarenmesse International Toy Fair Nürnberg 2011. This is the third time that Spielwarenmesse eG has organized this pavilion in hall 11.0 and the area has quadrupled since the premiere in 2009. The subsidiary Spielwarenmesse Shanghai Co., Ltd. supports the Chinese exhibitors, who are hand-picked according to product and company criteria. The companies come from various toy production centres all over China and offer products in all product groups.

Spielwarenmesse eG is again publishing a Business Guide to help the exhibitors with their preparations for the fair. With this service, the fair and marketing services provider acts as an interface between cultures. The guide caters for the needs of the Chinese exhibitors and gives them an understanding of what the visitors expect of exhibiting companies. This intercultural bridge-building makes the presentation in the Chinese pavilion interesting for buyers from all over the world.

As part of its wish to promote suitable fair presentations in the interest of its visitors, Spielwarenmesse eG as organizer offers the Seal of Excellence for exhibitors in the Chinese pavilions. An independent jury confers this award on exhibitors who stand out for their high-quality products and successful presentation at the fair.

With the measures described, Spielwarenmesse eG continues to develop its quality strategy so that buyers and traders find a range of products in Nuremberg with a variety and degree of innovation that is unrivalled throughout the world.

27.01.2011 – sah/ km



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