Spielwarenmesse – Celebrate the Spirit of Play with us!

Two years ago, our journey began with a simple idea and the hope of supporting babies as they discover the world through play. Inspired by the very first child who explored our product, we watched both the idea and that child take their first steps. Now, standing at the 75th Spielwarenmesse, we see our dream becoming reality—a small idea growing into something that reaches children worldwide. This moment is more than just a milestone; it’s a reminder that every great future starts with a single step, and we are proud to take ours here.

In 2020 I walked into Spielwarenmesse as a wide-eyed visitor with no brand, just a dream. The fair felt magical and overwhelming, but it sparked a promise to myself: build a company and come back. After two digital years, I returned as an exhibitor with PepPlay, a Made-in-India brand creating eco-conscious, creative learning toys—a proud full-circle moment that keeps me dreaming bigger every year.

I sincerely congratulate on the 75th anniversary of Spielwarenmesse. I was able to create successful business opportunities through this fair, which sets standards and creates trends for toys from all over the world. You will meet the products from not only European toys, but also American and Asian toys. Additionally, you can find not only original toys but kidults and board games. I look forward to see the next 100 years of Spielwarenmesse, where you can meet various T.O.Y.S!

“My best experience: RedNight 2023 with our international TrendCommittee team! At the very first Polish booth, we were welcomed so warmly with regional delicacies that we almost couldn't move on. This spontaneous hospitality and sharing laughs with colleagues from four countries - that's the true spirit of Spielwarenmesse!”

"My very first flight in 1982 to Spielwarenmesse - at 20 years old and quite nervous! A colleague from the industry sat next to me and encouraged me. 40 years later, he still reminds me of that moment. These lifelong connections are only made here in Nuremberg!"

"The incredible warmth everywhere! A colleague always greets me in Cantonese, Spanish exhibitors used translation apps for deep conversations, a lady from Nuremberg specifically looked for someone who could help me. These authentic, warm encounters make every Spielwarenmesse feel like a family celebration!"

“ToyNight 2024 after the Corona break! The anticipation was palpable, but the highlight was the spectacular motorcycle show in the cage - completely unexpected at a toy fair! The collective cheering of the community showed me: This is where the most unforgettable moments happen!”

“Dad's farewell celebration in 2023 after more than 40 fair visits. Three generations of our family, all shaped by Spielwarenmesse. The moment at the Tactic Games booth was pure emotion - here, family history and industry passion connect like nowhere else!”

“Instantly in love with the Enterprise spaceship at Mattel! Over 2,000 building block pieces - I had to have it! Specially ordered from the USA, just because of this one fair discovery. Today, a collector's treasure in my office and proof that: Here you find treasures that don't exist anywhere else!”