Event tips for toy experts
March 2026
ABRIN 2026
March 1 - 4 , 2026 in São Paulo
175 exhibitors will make Abrin 2026 Latin America’s most important B2B toy trade fair, showcasing around 1,500 new products. This year’s focus is on educational, inclusive and therapeutic toys that promote children’s cognitive, emotional and social development. Highlights include the Abrin Trends Route, offering an overview of the key novelties; the Abrin Talks and Exhibitor Stage as platforms for forward‑looking ideas; as well as Abrin Cast, the game show, and the Exclusive Business Hub for decision‑makers.
Organizer:FRANCAL
17th International Toy Library Conference
March 13 - 16, 2026 in Taipei
The 17th International Toy Library Conference focuses on the theme Let’s Play Together. The conference's speeches and workshops emphasize play as a path to inclusion and cultural connection. This ensures that all children can participate with joy and dignity. The Play Association of R.O.C. (Taiwan), the host, has developed seven Play Resource Certification Marks, each symbolizing a different special need to enable inclusive play. The conference program starts begins with an opening ceremony on the first day, followed by presentations, workshops, roundtable discussions, and excursions to experience Taiwanese culture.
Organizer: International Toy Library Association (ITLA)
Webinar: Understanding the 2026 American Kid Consumer
March 19, 2026 - 2 to 3 p.m. (Eastern Standard Time) – online
In the webinar, Understanding the 2026 American Kid Consumer: Routines, Media Behaviors, and Brand Influence in the U.S. Toy Market, Philippe Guinaudeau, CEO of BrandTrends, shares the latest U.S. research. Participants will learn how changes in time allocation, media usage, and digital behaviors are reshaping play patterns and brand discovery. The Toy Association offers BrandTrends data to toy professionals in development, sales, marketing, and research to help them plan for the U.S. toy market in 2026.
Organizer: The Toy Association, Inc.
Live-Event: EU-Canada CETA SME Roundtable
March 26, 2026 - 3 to 5 p.m. – online
The live event EU–Canada CETA SME Roundtable offers European small and medium‑sized enterprises (SMEs) practical insights and valuable impulses for successful trade with Canada. Experts will shed light on different perspectives and share case studies from companies already active in Canada. Support measures available in the EU and Canada for SMEs with expansion plans will also be presented, based on the Canada–European Union Comprehensive Economic and Trade Agreement (CETA). A key focus is a hands‑on explanation of customs requirements for exports to Canada. The webinar is particularly suited to companies interested in entering the market but not yet active there.
Organizer: European Commission, DG TRADE