From the Schoolyard to the Toy Industry

Sometimes, all it takes is a shared vision. When Brea and Dave met at their children’s school in Australia, they quickly discovered a common passion: nurturing creativity and learning through meaningful play. 

In 2019, they founded CONNETIX—and since then, the brand has been captivating children and the toy industry worldwide with high-quality, innovative magnetic tiles. CONNETIX Co-founder and CEO, Brea Brand shares, “Combining our experience in education and engineering, we knew we wanted to create a toy that would inspire learning through open-ended play. We could see the amazing learning opportunities unfolding within our own families when engaged with magnetic tile play, so we decided to create our own version with strong magnets, enhanced durability and an exclusive design that offers beautiful refractions whilst allowing children to build bigger.”

Learning through Play – One Tile at a Time

At the heart of CONNETIX lies a clear mission: to champion learning through play. The brand’s ever-expanding range of magnetic tiles supports children’s creativity and development, piece by piece. Despite the brand’s rapid growth, the founders’ original vision remains the driving force—producing high-quality toys that foster open-ended play and building strong connections within the global play community. CONNETIX is powered by a team of educators, allied health professionals, toy industry experts and passionate parents, all of whom bring their expertise to the table. With this diverse foundation, the company continues to lead with innovation—creating meaningful, educational play experiences and unlocking new ways to learn through hands-on exploration. 
 

Building real connections

CONNETIX stands out not just for its products, but for its commitment to building strong relationships with its community. The brand’s close engagement with families and educators helps it stay in tune with what truly matters to its audience. Fully aligned with global education frameworks, CONNETIX is proudly STEAM and MESH accredited—highlighting the importance of integrated learning and child development. CONNETIX Marketing Manager Alice Tate explains “Something we are deeply passionate about at CONNETIX! STEAM and MESH products are placing a spotlight on the importance of integrated learning approaches, promoting healthy development and building resilience in children. It’s rewarding to see such a strong focus on the value of play.” 
 

A Global Brand on the Rise

Driven by the dream to see CONNETIX in the hands of children around the world, the company has significantly expanded its global presence. With trusted retail partners in over 80 countries and ongoing market expansion, CONNETIX has grown into a truly international brand.

At the same time, CONNETIX continues to foster deep connections with its global community through a strong social media presence. With more than 847,000 followers worldwide, the brand is at the forefront of the magnetic tile space—offering inspiration, play ideas, and educational value through beautifully curated content. Families, educators and fans regularly share their everyday play experiences and showcase the endless creative possibilities of CONNETIX. 

A highlight in the CONNETIX calendar, Spielwarenmesse has been a key event for the brand for the past three years. As one of the world’s leading toy fairs and a trendsetter for the year ahead, the fair offers a vital platform to connect with international partners, explore market trends, and strengthen CONNETIX’s position as a leader in open-ended play. 

The Next Big Chapter

Recognised as a thought leader in the construction toy space, CONNETIX continues to push boundaries—and 2025 marks a major milestone for the brand. This August, CONNETIX will unveil its largest product launch to date, introducing a brand-new product line along with three new ranges. 
Each product has been carefully developed to expand the possibilities of STEAM and MESH learning, offering new ways for children to imagine, build and grow.