Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair. Tickets can only be purchased by registered trade professionals. Persons under 16 will not be admitted – excluding children up to 6 months.
Tckets are only available online and not be sold at the venue.
Please note: Suitcases, large bags and similar items that exceed standard hand luggage size must be left in the cloakroom.
Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

Retail is dead, long live retail!

Toy Business Forum presentation from the Spielwarenmesse 2025

With innovative shop concepts and a consistent omnichannel strategy, Thalia has taken on a leading role in German retail in recent years. In his presentation, Dennis Book shows how uniqueness, personality and locality have led to a new leisure experience.

About the speaker Dennis Book

Dennis Book has been Sales Director and Managing Director of the sales partners at Thalia Bücher GmbH since 2015 and is responsible for a large part of over-the-counter sales in Germany as well as some sales-related central departments such as internal sales, visual merchandising and store planning.

To the presentation

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