Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair. Tickets can only be purchased by registered trade professionals. Persons under 16 will not be admitted – excluding children up to 6 months.
Tckets are only available online and not be sold at the venue.
Please note: Suitcases, large bags and similar items that exceed standard hand luggage size must be left in the cloakroom.
Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

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Creating Exciting Online Marketing

In Conversation with Patrick Klingberg (Digital Architect)

The podcast is only available in German.

He calls himself a “Digital Architect” and is the guest on the new Spielwarenmesse Podcast: online marketing expert Patrick Klingberg. As a self-employed consultant, he has been sharing his passion for online marketing for over 15 years, helping companies digitise their marketing presence. He has also developed a keen interest in the live streaming platform Twitch, where he hosts his weekly coaching format “#Onlinemarketing am Morgen.”

In conversation with Marco Jahn from the Spielwarenmesse eG, Patrick Klingberg answers the question of how companies in the toy industry can benefit from a presence on Twitch. He also explains the essential aspects of successful streaming and what types of content lead to success.

PATRICK KLINGENBERG LIVE AT THE TOY BUSINESS FORUM AT THE SPIELWARENMESSE 2023

In his presentation at Spielwarenmesse Digital, Patrick Klingberg shares more tips on live formats and explains why companies in the toy industry should expand their online marketing to include this exciting area. After all, one thing all companies have in common is that they need sustainable attention in a world of endless advertising and social media. Registration is easy via email.

 

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