Saudi Arabia Hosts Its First-Ever Licensing Industry Conference in Riyadh

On October 28, 2025, Riyadh, the capital of Saudi Arabia, will host the country’s first-ever conference dedicated to the licensing industry. Organised by Licensing Horizons—a joint initiative of BrandTrends Group and BBM Licensing—the exclusive, invitation-only event is aimed at decision-makers, innovators, and experts from the licensing sector in the Middle East.

The conference responds to Saudi Arabia’s growing focus on creative industries as part of its Vision 2030 strategy. Its goal is to provide a platform for licensors, licensees, agencies, retailers, content creators, and government stakeholders to unlock market potential and actively shape the future of brand licensing in the region.

The programme features keynote speeches from international and regional industry leaders, panel discussions on current trends in entertainment, sports, corporate licensing, and retail, as well as market insights tailored to the Saudi Arabian context. Newcomers and cross-industry professionals can benefit from a dedicated introductory session on licensing. The event also includes best-practice case studies of successful brand activations and numerous networking opportunities.

The conference is aimed at licensing professionals, brand owners, IP lawyers, manufacturers, retailers, media companies, entertainment studios, and investors interested in new growth markets.

For more information and contact: www.licensinghorizons.com