In cooperation with:
Wednesday to Sunday!
31 Jan – 4 Feb 2018
The retail sector is constantly adapting to changes in purchasing behaviour. Booksellers must also find new and relevant ways of broadening their traditional ranges. Visitors experienced on over 200 square meters how booksellers can complement their book offer and generate more turnover.
The Special Area located at Entrance Mitte gave exhibitors a secondary space to display their non-book ranges which are of particular relevance to booksellers. The ways in which the products might best be presented at the POS has also been illustrated. Of the twelve product groups at the Spielwarenmesse®, these areas were of particular interest to booksellers:
Are you a trade visitor from the bookselling industry? Visit the Spielwarenmesse® and find the right add-ons to complement your range. We look forward to seeing you there!