Wednesday to Sunday!
31 Jan – 4 Feb 2018
The retail sector is constantly adapting to changes in purchasing behaviour. Booksellers must also find new and relevant ways of broadening their traditional ranges. At the Toys meet Books Special Area, manufacturers at the Spielwarenmesse® showcased products that perfectly complement a bookseller’s range and attract prospective readers. There were also talks on topics of interest to the book trade and guided tours to help you familiarise yourself with the Spielwarenmesse®.
The Special Area located at Entrance Mitte will give exhibitors a secondary space to display their non-book ranges which are of particular relevance to booksellers. The ways in which the products might best be presented at the POS will also be illustrated. Of the twelve product groups at the Spielwarenmesse®, these areas are of particular interest to you as a bookseller: