Spielwarenmesse: Special area Toys meet Books

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Toys meet Books: The Special Area for booksellers

Discover products at the Spielwarenmesse® that perfectly complement the books you sell!

  • Collect information about how to expand your non-book range!
  • Get an overview of which products suit your business at the world’s biggest toy fair!
  • Move with the times and surprise your customers with a broader range!
  • Get specific product presentations and POS recommendations on theme worlds (e.g. Travelling, Knowledge etc.)!
  • Learn from best practice!

The retail sector is constantly adapting to changes in purchasing behaviour. Booksellers must also find new and relevant ways of broadening their traditional ranges. Experience on over 200 square meters how you can complement your book offer and generate more turnover.

The Special Area located at Entrance Mitte will give exhibitors a secondary space to display their non-book ranges which are of particular relevance to booksellers. The ways in which the products might best be presented at the POS will also be illustrated. Of the twelve product groups at the Spielwarenmesse®, these areas are of particular interest to you as a bookseller:

Your value as a bookseller

- Lectures and best practice examples (1 February 2019 in the afternoon, 2 February 2019 in the morning)

- Individual talks with experts directly after the lectures (speed dating)

More Information by December 2018

Visitor Services

Visitor Services

These visitor services help you with your planning for the Spielwarenmesse®.

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Travel & stay

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FAQ

Get the answers to frequently asked questions about the toy fair in Nuremberg.

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