In cooperation with:
Wednesday to Sunday!
31 Jan – 4 Feb 2018
Books and toys – both are cultural assets that complement each other perfectly in the retail assortment. The 200 m2 large special area Toys meet Books at the Spielwarenmesse® will help you expand your classic product range in a way that is both sensible and profitable. In this special area, you'll encounter selected products that are the perfect fit for your bookstore assortment. Advice on how to put together themed presentations and tips on how to set up tables will ensure that your trip to the expo will give you a real advantage.
The Special Area located at Entrance Mitte gave exhibitors a secondary space to display their non-book ranges which are of particular relevance to booksellers. The ways in which the products might best be presented at the POS has also been illustrated. Of the twelve product groups at the Spielwarenmesse®, these areas were of particular interest to booksellers:
Axel Dammler (iconkids & youth international research GmbH) provides insights into how the toy market works
Markus Fels (consultant and former purchasing manager for a book wholesaler) explains how to approach a new supplementary range
Sabine Gauditz (expert in visual retail marketing, Arte Perfectum) provides practical tips on creating emotive presentations on themed tables
Are you a trade visitor from the bookselling industry? Visit the Spielwarenmesse® and find the right add-ons to complement your range. We look forward to seeing you there!