Spielwarenmesse: Special area Toys meet Books

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Toys meet Books: The Special Area for booksellers

Discover products at the Spielwarenmesse® that perfectly complement the books you sell!

  • Collect information about how to expand your non-book range!
  • Get an overview of which products suit your business at the world’s biggest toy fair!
  • Move with the times and surprise your customers with a broader range!
  • Get specific product presentations and POS recommendations on theme worlds (e.g. Travelling, Knowledge etc.)!
  • Learn from best practice!

Toys meet Books: The Special Area for booksellers

The retail sector is constantly adapting to changes in purchasing behaviour. Booksellers must also find new and relevant ways of broadening their traditional ranges. Visitors experienced on over 200 square meters how booksellers can complement their book offer and generate more turnover.

In cooperation with:

Frankfurt Kids Logo
Boersenblatt Logo
Logo Boersenverein des deutschen Buchhandels

The Special Area located at Entrance Mitte gave exhibitors a secondary space to display their non-book ranges which are of particular relevance to booksellers. The ways in which the products might best be presented at the POS has also been illustrated. Of the twelve product groups at the Spielwarenmesse®, these areas were of particular interest to booksellers:


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Are you a trade visitor from the bookselling industry? Visit the Spielwarenmesse® and find the right add-ons to complement your range. We look forward to seeing you there!

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Get the answers to frequently asked questions about the toy fair in Nuremberg.

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