Spielwarenmesse: Special area Toys meet Books

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Spielwarenmesse® worldwide

 

Toys meet Books: The new Special Area for booksellers

Discover products at the Spielwarenmesse® that perfectly complement the books you sell!

  • Collect information about how to expand your non-book range!
  • Get an overview of which products suit your business at the world’s biggest toy fair!
  • Move with the times and surprise your customers with a broader range!
  • Get specific product and POS recommendations!
  • Learn from best practice!

The retail sector is constantly adapting to changes in purchasing behaviour. Booksellers must also find new and relevant ways of broadening their traditional ranges. At the Toys meet Books Special Area, manufacturers at the Spielwarenmesse® showcased products that perfectly complement a bookseller’s range and attract prospective readers. There were also talks on topics of interest to the book trade and guided tours to help you familiarise yourself with the Spielwarenmesse®.

The Special Area located at Entrance Mitte will give exhibitors a secondary space to display their non-book ranges which are of particular relevance to booksellers. The ways in which the products might best be presented at the POS will also be illustrated. Of the twelve product groups at the Spielwarenmesse®, these areas are of particular interest to you as a bookseller:

Visitor Services

Visitor Services

These visitor services help you with your planning for the Spielwarenmesse®.

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Travel & stay

Get information about traveling to Nuremberg, accommodation, parking, and more.

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FAQ

FAQ

Get the answers to frequently asked questions about the toy fair in Nuremberg.

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