Spielwarenmesse: Special area Toys meet Books

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Toys meet Books: The Special Area for booksellers

Discover products at the Spielwarenmesse® that perfectly complement the books you sell!

  • Collect information about how to expand your non-book range!
  • Get an overview of which products suit your business at the world’s biggest toy fair!
  • Move with the times and surprise your customers with a broader range!
  • Get specific product presentations and POS recommendations on theme worlds (e.g. Travelling, Knowledge etc.)!
  • Learn from best practice!

The retail sector is constantly adapting to changes in purchasing behaviour. Booksellers must also find new and relevant ways of broadening their traditional ranges. Experience on over 200 square meters how you can complement your book offer and generate more turnover.

Toys meet Books: The Special Area for booksellers

In cooperation with:

Frankfurt Kids Logo

The Special Area located at Entrance Mitte will give exhibitors a secondary space to display their non-book ranges which are of particular relevance to booksellers. The ways in which the products might best be presented at the POS will also be illustrated. Of the twelve product groups at the Spielwarenmesse®, these areas are of particular interest to you as a bookseller:

Your value as a bookseller

The Toys meet Books presentations give you access to valuable information and practical tips from experts in the book and toy trade on supplementing your product range, boosting sales through toys and presenting non-book products.


Simultaneous German-English / English-German translation is provided for all presentations.

10:00 am – 10:30 am | Inspirational and with great brand utility: bring smiles to children’s faces with toys
Ellen Braun, management consultant, coach

What do buyers and researchers have in common? They think towards the future and look for things with great use for the target group. But a sophisticated strategy is required when choosing what will ultimately be presented to customers and create a feel-good factor when browsing a store: what gets customers’ hearts racing? What do they need? What fits the core range? Which suppliers are the right partners? This presentation gives you the framework you need to develop a purchasing concept for toys.

Ellen Braun studied business administration and worked in management at a book chain store, eventually ascending to the company’s executive board. She has been a freelance management consultant, organisational developer, skills trainer and coach since 1998. She is a generalist in innovation, strategy, project management and leadership and advises companies on all of these areas. She is also a specialist author, lecturer, public speaker, moderator and networker.

10:30 am – 11:00 am | From product presentation to sales success – Displaying toys in bookstores
Sabine Gauditz, expert in visual retail marketing | Hans Schmidt, business administrator with 40 years of experience in the book trade

Product presentation is like a well-designed book cover – visual merchandising only accomplishes what it has set out to achieve within the bookseller’s marketing mix if it draws customers’ attention and encourages them to make a purchase.

This presentation will focus on how product displays with an emotional impact can become an integral part of your store’s image and how to present toys in bookstores in a manner conducive to sales.

  • Use product presentation with an emotional impact, a strength of brick-and-mortar retailing, to your advantage
  • Create an atmosphere and generate sales with toys in the book trade
  • Skilfully combine and stage product ranges
  • Make change a success

 

You will also find a themed presentation arranged by Sabine Gauditz in the Toys meet Books area.


Sabine Gauditz is an expert in visual retail marketing and has been involved in creating product presentations and retail space environments conducive to sales in various industries since 1986. In 2002, she joined forces with Hans Schmidt to form Arte Perfectum, a visual marketing consulting agency, and has since been offering seminars, workshops and in-house consulting services throughout the German-speaking world.


Hans Schmidt is a business administrator with 40 years of experience in the book trade. As a lateral thinker with a practical approach, he combines business skills with significant technical knowledge and is the ideal sparring partner when developing creative retail solutions. Hans Schmidt has been City Manager of Nuremberg since 2015.

Speed Coaching

Experts are available after the presentations für an individual, free exchange. Use this opportunity to address your topics in a one-to-one talk with the presenters and other experts.

Experts:

  • Ellen Braun, management consultant, coach
  • Sabine Gauditz, expert in visual retail marketing
  • Hans Schmidt, business administrator with 40 years of experience in the book trade
  • Markus Fels

Markus Fels is CEO in Publishing, previous 20 years Head of Purchasing at Koch, Neff & Volckmar GmbH in Stuttgart, extensive experience in non-book, especially in the area of “toys”. Today consultant in the media area.

2:30 pm – 3:00 pm | Potential for toy sales in the book trade
Till Zander, Book Trade Sales Director, moses. Verlag GmbH

Non-books in general have established themselves as an important and growing segment of a bookseller’s range. This mostly means stationery and gift items, but toys as well to some extent. But do board games also fit my product range? Do I have customers for this product group, do I need special advisory skills and how can I build up a range of toys and games that will complement my book business? Current analysis and practical examples are used to show the great potential for toy sales in the book trade in particular.

Till Zander, retail bookseller and publishing administrator, has been head of sales at the moses. Verlag publishing company, a major supplier of toys and gift products to booksellers in the German-speaking region, for almost 15 years.

3:00 pm – 3:30 pm | Inspirational and with great brand utility. Bring smiles to children’s faces with toys.
Ellen Braun, management consultant, coach

What do buyers and researchers have in common? They think towards the future and look for things with great use for the target group. But a sophisticated strategy is required when choosing what will ultimately be presented to customers and create a feel-good factor when browsing a store: what gets customers’ hearts racing? What do they need? What fits the core range? Which suppliers are the right partners? This presentation gives you the framework you need to develop a purchasing concept for toys.

Ellen Braun studied business administration and worked in management at a book chain store, eventually ascending to the company’s executive board. She has been a freelance management consultant, organisational developer, skills trainer and coach since 1998. She is a generalist in innovation, strategy, project management and leadership and advises companies on all of these areas. She is also a specialist author, lecturer, public speaker, moderator and networker.

Speed Coaching

Experts are available after the presentations für an individual, free exchange. Use this opportunity to address your topics in a one-to-one talk with the presenters and other experts.

Experts:

  • Till Zander, Book Trade Sales Director, moses. Verlag GmbH
  • Ellen Braun, management consultant, coach
  • Markus Fels

Markus Fels is CEO in Publishing, previous 20 years Head of Purchasing at Koch, Neff & Volckmar GmbH in Stuttgart, extensive experience in non-book, especially in the area of “toys”. Today consultant in the media area.


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Are you a trade visitor from the bookselling industry? Visit the Spielwarenmesse® and find the right add-ons to complement your range. We look forward to seeing you there!

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