Spielwarenmesse: Toys meet Books registration

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Showcase your products at the Toys meet Books special show at Entrance Mitte! If you have non-book products in your range that are suited to the book trade, then this represents a unique opportunity for you to address your target group directly at the Spielwarenmesse®.

The Toys meet Books special show is specifically aimed at booksellers and highlights to them the benefits of diversifying into toys.

Your contact:

Ann-Kathrin Olbrich

+49 911 99813-56

What can you exhibit?

A Minions game next to a plush Gruffalo beside a Harry Potter mini-puzzle, and the matching book for each: you’ll find toys in many bookstores. At Toys meet Books, exhibit your products with the potential to enhance and complement bookstore ranges. These may include, for example, current licences, seasonal themes (e.g. travel, Christmas, back to school) or age-specific offerings (e.g. baby products, murder mystery games).

What do we offer you?

  • Attractive secondary placement at the highly frequented Entrance Mitte
  • Your products exhibited in a presentation area with a presentation display, including shelf modules, size of area for your products: approx. 2 m²
  • Your company logo displayed at the presentation area
  • Your promotional material made available at the special show
  • Trained hostesses assigned to the special show
  • Attractive supporting programme for booksellers (e.g. talks and presentations)
  • Announcement of the Toys meet Books special show in numerous PR and marketing activities for the Spielwarenmesse® aimed specifically at the bookseller visitor target group (e.g. special mailings for booksellers, advertising campaigns, online advertising)
  • Announcement of the special show on the Spielwarenmesse® website and social media
  • Free placement of selected products on special themed tables at the special show



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by 15 December 2019


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by end of December 2019

Product assembly

3 /

Product assembly

on 28 January 2020

What does it cost?



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