Spielwarenmesse: TrendGallery Application

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<h2><b>Effectively showcase your trend products</b></h2> Are you looking for an unusual way to draw even more attention to your trend products? The TrendGallery in Hall 3A at the Spielwarenmesse® with an area of about 1,000 m² and over 20,000 visitors is a magnet for the trade visitors and journalists. This is where we showcase the 2020 trends in the toy sector – use this unique opportunity to position your company and your products as a trendsetter.</br></br>Do you have products that are suitable for one of the three 2020 trends? Then don’t miss out – apply today to present your trend product in the TrendGallery. And all of this for free! </br></br><h3><b><i>Application deadline: 15 December 2019</i></b></h3>

Trends 2020

2020 toy trend Toys for Future

Toys for Future

What will tomorrow’s world be like? Our children are also grappling with this question. The Fridays for Future student demonstrations and their impact on politics and society show that climate activism is gaining importance worldwide. After all, our Earth is unique and irreplaceable. We cannot start early enough to make even the very young aware of this topic. Environmental awareness, sustainability and renewable energy can be explained in a child-appropriate manner through play. And toys made of various eco-friendly materials are not only fun to play with, but also kind to the environment at the same time.

Do your products help children understand the topic of sustainability? Then the “Toys for Future” trend is exactly right for you:

  • Products that communicate or promote environmentally friendly behaviour and awareness
  • Products that bring home to people the topic of climate protection
  • Environmentally friendly and sustainable products
  • Products made from ecological materials
  • Toys that are the result of upcycling or recycling

2020 toy trend Digital goes Physical

Digital goes Physical

Even before they can talk properly, little ones know exactly how to move their favourite character around a tablet. And bigger kids can’t imagine life without smartphones, video games, YouTube and the like. Computer games are no longer simply played in living rooms at home but are capable of filling entire stadiums as professional competitions. The market for eSports keeps growing inexorably. Digitalisation continues to make inroads in all areas, thereby also bringing inspiration to the world of classic toys. The stars of the virtual world are a hit in children’s bedrooms as soft toys, action figures, board games, puzzles and much more.

If your analogue products have digital role models, then “Digital goes Physical” is your trend:

  • Toys that are based on the content or the stars that children or teens are familiar with from the digital world (e.g. YouTube, Messenger services, apps)
  • A toy created as a result of digital games
  • Licensed products from the video gaming and e-Sports sector

2020 toy trend Be You!

Be You!

Small children don’t think twice about approaching others or making judgement based on appearance, background or religion. The older they get, the more prejudices develop. But variety is the spice of life. Playing together encourages togetherness and helps us to understand each other. However, play can also support us in particular life situations. For example, play has a positive effect on patients with dementia or Parkinson’s disease. Additionally people with special needs or disabilities can train their skills in leisure and therapy through play.

“Be You!” is your trend if your products are ideal for people with special needs or help to promote tolerance: 

  • Products for people with disabilities or illnesses (Alzheimer's, Parkinson's disease, the consequences of having a stroke, etc.)
  • Toys for rehabilitation, the promotion of further development and the retention of remaining skills
  • Products that fit perfectly to the "special needs" of these people due to their feel, size and simplicity
  • Toys that show children (and adults) how to handle people with "special needs
  • Products that help children to understand differences (religion, skin colour, disability etc.) and to accept them



What you get

  • Prominent secondary placement of your products in the TrendGallery
  • Inclusion of TrendGallery in numerous PR and marketing measures for Spielwarenmesse 2020 (e.g. press releases, newsletter)
  • Specific online marketing on www.spielwarenmesse.de and in the social media channels of Spielwarenmesse
  • Trend presentations from experts in the Toy Business Forum
  • Trained specialists assigned to the area
  • Entry of placed products in the TrendGuide (online and print version)

Optional: Trends on Tour

Spielwarenmesse eG opens the doors to new markets for your products. We plan to stage your trend product(s) at our international KIDS-fairs as part of the trend show in Moscow and Mumbai

Kids Russia

1 /

Kids Russia

11–13 February, 2020

Kids India

2 /

Kids India

November 2020

Conditions of participation

What to do


1 /


by 15 December 2019

Acceptance or rejection

2 /

Acceptance or rejection

by end of December 2019

Send in the products

3 /

Send in the products

by 3 January 2020

Your contact

Apply now with your trend products for the TrendGallery

You can find the registration conditions here.

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