Ready, Steady, Play!
Balancing, jumping, climbing and leaping – isn’t that what all kids do? Unfortunately, they are becoming increasingly less active. Only a small percentage now achieve more than 60 minutes of activity a day. Mobile phones, TV and the like have long reigned supreme, casting their spell over children. But lifts and escalators also make our lives easier and we don’t even walk short distances anymore. Wanting to promote the physical health of their children, parents see toys that combine exercise with fun as the best way to encourage children to get active. On top of this, sporting pursuits also improve body awareness, our sense of balance and response times.
Do your products get children moving? Then the "Ready, Steady, Play!" trend is exactly right for you.
- Products that combine exercise with fun
- Products that promote fitness and health
- Products that encourage physical activity among children both indoors and outdoors