Spielwarenmesse: TrendGallery Application

Choose language


Are you looking for an exceptional way to present your trend products? The some 1,000 m² TrendGallery world of experience in Hall 3A is the answer. This special area is a crowd puller, attracting visitors and media representatives at the Spielwarenmesse®. This is where we will showcase the 2019 trends in the toy sector – avail yourself of this unique opportunity to position yourself as a trendsetter with your products. </br></br>Do you have products that match one of the three 2019 trends? Then don’t miss out – register today to secure your place in the TrendGallery.

Application deadline: December 15, 2018

2019 trends

2019 toy trend Ready, Steady, Play

Ready, Steady, Play!

Balancing, jumping, climbing and leaping – isn’t that what all kids do? Unfortunately, they are becoming increasingly less active. Only a small percentage now achieve more than 60 minutes of activity a day. Mobile phones, TV and the like have long reigned supreme, casting their spell over children. But lifts and escalators also make our lives easier and we don’t even walk short distances anymore. Wanting to promote the physical health of their children, parents see toys that combine exercise with fun as the best way to encourage children to get active. On top of this, sporting pursuits also improve body awareness, our sense of balance and response times.

Do your products get children moving? Then the "Ready, Steady, Play!" trend is exactly right for you.

- Products that combine exercise with fun
- Products that promote fitness and health
- Products that encourage physical activity among children both indoors and outdoors

2019 toy trend WOW Effect

The WOW Effect

Excitement, play and fun – the familiar lucky bag combines all of these. Nothing fascinates children more than anticipation of the unknown. They like to shake, poke and feel the weight of such products in an effort to guess what might be inside this time. The packaging is slowly removed and the secret revealed. But many of these kinds of toys also conceal unexpected effects which can only be discovered during play. Whether through water or heat, technical gimmicks or sophisticated mechanics – the toy is suddenly transformed into something very special and astounds with its additional play effect. Children love surprises and are only too delighted to be amazed.

If your products have the element of surprise, then "The WOW Effect" is your trend.

- Toys with an element of surprise
- Products which give the toy a different/additional form
- Products where the true contents are only revealed during play or after removing the packaging
- Products which boost the fun factor in a surprising way by means of an additional technological feature (e.g. augmented/virtual reality, apps).

2019 toy trend Toys4Kidults

Toys 4 Kidults

We face meetings, presentations and conference calls during the day before having to tackle our tax return and parent-teacher meetings in the evening. Our days are strictly regimented. After a busy day at work, we long to relax and may find ourselves reminiscing about our childhood, when we could spend hours completely immersed in our toys. But toys are no longer the domain of children alone. Adults also enjoy playing and wish to escape reality at times. Kidults were once made fun of, but now their ranks have swelled and they hang out at conventions with other like-minded folk. Many action heroes now serve as an eye-catcher in living rooms, while construction kits with 3,000 pieces are painstakingly assembled and then showcased in glass cabinets.

"Toys 4 Kidults" is your trend if your products appeal to adults:

- Toys that mainly or still appeal to adults
- Toys from the areas of art and design
- Products with retro licences
- Products with a superb design that makes them a real eye-catcher or collectible



What to do


1 /


by 15 December 2018

Acceptance or rejection

2 /

Acceptance or rejection

by end of December 2018

Send in the products

3 /

Send in the products

by 4 January 2019

What you get

  • Prominent secondary placement of your products in the TrendGallery
  • Inclusion of TrendGallery in numerous PR and marketing measures for Spielwarenmesse 2019 (e.g. press releases, newsletter)
  • Trained specialists assigned to the area
  • Entry of placed products in the TrendGuide (online and print version)
  • Specific online marketing on www.spielwarenmesse.de and in the social media channels of Spielwarenmesse
  • Trend presentations from experts in the Toy Business Forum

NEW: Trends on Tour

Spielwarenmesse eG opens the doors to new markets for your products. We plan to stage your trend product(s) at our international KIDS-fairs as part of the trend show in Moscow and Mumbai

Kids Russia

1 /

Kids Russia

12–14 March, 2019

Kids India

2 /

Kids India

26–28 September, 2019

Conditions of participation

Price for companies not exhibiting at the Spielwarenmesse® 2019</br>&nbsp

1,110 € per product

Special price for exhibitors of the Spielwarenmesse® 2019</br>&nbsp

555 € per product

Each participating company can display up to 3 products. Spielwarenmesse eG alone will decide which of the products submitted are approved and how the approved products are presented at the TrendGallery. No entitlement to the exhibition of certain products exists.

Your contact

Register your TrendGallery trend products now

You can find the registration conditions here.

Please keep in mind to fill in all sections marked with *.


Contact Person

Product 1

Upload product image*
Commonly used file format (e.g. JPG or PNG), landscape format with minimum width of 400 px

Product 2

Upload product image*
Commonly used file format (e.g. JPG or PNG), landscape format with minimum width of 400 px

Product 3

Upload product image*
Commonly used file format (e.g. JPG or PNG), landscape format with minimum width of 400 px
The sections marked with * are obligatory.


Stay informed with trends and developments of the toy market. Register for one of our newsletter.