New products at Spielwarenmesse 2025: a preview

The global toy industry is full of creative ideas and innovations. From 28 January to 1 February, manufacturers from all over the world present their latest products at Spielwarenmesse in Nuremberg. For retailers, the fair offers plenty of inspiration to further develop their product ranges.

This ‘What's New Guide already gives you an initial overview. You will find all the innovations directly in the Nuremberg Exhibition Centre.

Be inspired by the latest trends and experience the Spirit of Play at Spielwarenmesse!

List of Contents 

• Page 9: Lifestyle Products  
• Page 12: School Articles, Stationery, Creative Design
• Page 16: Festive Articles, Carnival and Fireworks
• Page 19: Dolls, Soft Toys
• Page 22: Baby and Infant Articles
• Page 26: Wooden Toys, Toys made from Natural Materials   
• Page 31: Technical Toys, Educational Toys, Action Toys
• Page 35: Electronic Toys
• Page 38: Model Railways
• Page 41: Model Construction
• Page 45: Sports, Leisure, Outdoor
• Page 49: Games, books, learning and experimenting 

About the authors:

We would like to thank our editorial team for compiling the What's New Guide: Daniele Caroli, Sibylle Dorndorf, Gabriela Kaiser, Peter Neugebauer, Peter Pernsteiner, Ulrich Texter