Spielwarenmesse: 20th Century Fox, FAO Schwarz team for Kid Who Would Be King Experience

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20th Century Fox, FAO Schwarz team for Kid Who Would Be King Experience

22. January 2019 11:01 h

By toybook.com

  • Twentieth Century Fox will release The Kid Who Would Be King on Jan. 25, a modern spin on the classic tale of the Sword in the Stone from writer and director Joe Cornish (Attack the Block). In support of the launch, Fox created an exclusive experience at the FAO Schwarz flagship location at Rockefeller Center in New York City. Kids can step up for a chance to see if the sword will choose them to become the one and future king.

Located near the store’s main entrance, The Kid Who Would Be King boutique features a pull-together assortment of all things royal. Featured items include knight costumes, swords, and other role-play items from Melissa & Doug, princess and knight figurines frpm Papo, and a host of ThreeSixty Group’s FAO Schwarz house brand items. The centerpiece is, of course, a replica of the first stone seen in the film—a concrete construction block complete with rebar. Those who are successful in pulling the sword from the stone will be rewarded with a magical fanfare and the voice of Merlin.

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