Spielwarenmesse: Acamar Films details plans to take Bing global in new licensing move

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Acamar Films details plans to take Bing global in new licensing move

16. May 2019 14:55 h

By www.toynews-online.biz

  • Acamar Films, the London-based production company behind the award-winning preschool show Bing, has appointed three new licensing agents as it looks to build on the global appeal of the animated series.

New agency appointments Megalicense for Russia, CPLG for CEE and Alicom Licensing for Nordics have been selected to work alongside the Acamar team to drive and manage relationships across key licensing and retail. The aim is to grow Bing on a global level.

Megalicense is one of the leading Russian licensing agencies with a strong track record in building licenses and managing toy launches. Having worked on international preschool brands, Megalicense is well-placed in the market with its established network of retail and distributor relationships. Bing launched on Russian TV screens in September 2018 on the pay channel O! in two hour blocks twice daily on weekends.

In March 2019, Bing debuted on free to air channel Karousel, the 24 hour children’s’ channel and is already a top performer.

Meanwhile, the globally renowned agency CPLG will represent Bing for the CEE markets, building on the existing presence in Poland as well as developing new markets. Czech Republic and Hungary will be the next markets to launch as Acamar expands the business across the region in line with broadcast and licensing plans.

With over 34 years’ experience in the licensing industry, the well-established agency Alicom Licensing will represent Bing in the Nordic region. Already a regular on TV screens Bing has been on air since 2015 airing weekdays on SVT Barnkanalen in Sweden and daily on NRK Super in Norway.

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