Spielwarenmesse: Amazon starts mailing holiday toy catalogue to millions of US customers

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Amazon starts mailing holiday toy catalogue to millions of US customers

08. November 2018 11:42 h:

By toyworldmag.co.uk

  • The catalogue is roughly 70 pages long and comes with QR codes for many of the products featured.

Amazon is shipping a holiday toy catalogue, titled ‘A Holiday of Play’, to millions of customers starting this month.

“Amazon is excited to offer a new way for customers to shop for toys this holiday season,” Amazon said in a statement.

The catalogue comes with a distinct retro look, invoking memories of old Toys R Us catalogues that made the now-defunct toy retailer so successful. Some of the featured toys come with a QR code, allowing readers to instantly scan and shop for more products. Readers can also scan the product images in the catalogue with their Amazon App to get more information and add them to their shopping cart.

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