Spielwarenmesse: American Girl rings in the new year with debut of 2020 Girl of the Year

Choose language


American Girl rings in the new year with debut of 2020 Girl of the Year

01. January 2020 13:12 h

American Girl reveals Joss Kendrick and teams up with olympic hopeful surfer Caroline Marks to introduce her to fans

American Girl, the inspiring world of dolls, content and experiences, and a wholly-owned subsidiary of Mattel, has unveiled its 2020 Girl of the Year, Joss Kendrick. Joss - a fierce athlete born with hearing loss and a passion for surfing and competitive cheer - joins American Girl’s lineup of inspirational characters who impart meaningful life lessons to help girls learn and grow with confidence. Whether she’s on her surfboard or in the gym, Joss shows girls the importance of trying new things, pushing past stereotypes, and being a good team player.

To celebrate the new Girl of the Year, American Girl is teaming up with 17-year-old surfing prodigy Caroline Marks, as she prepares to make history next summer as a member of the first-ever U.S. Women’s Olympic surfing team. “I’m so excited to be a part of the Joss launch and share her message that passion and hard work can really take a girl places - even to the Olympics,” said Marks.

American Girl has a rich legacy of creating timeless characters who encourage girls to reach for new heights and discover who they’re meant to be,” said Jamie Cygielman, General Manager of American Girl. “We’re proud to welcome Joss Kendrick, whose stories are sure to instill confidence and character in girls who are learning to think about the possibilities in their own lives. Working with Olympic hopeful surfer Caroline Marks adds real-world inspiration about what can happen when you go ‘all in’ on your dreams.”

Press Release



Stay informed with trends and developments of the toy market. Register for one of our newsletter.