Spielwarenmesse: Argos confirms that it will cease printing its catalogue

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Argos confirms that it will cease printing its catalogue

30. July 2020 14:36 h

By toyworldmag.co.uk

  • While the printed catalogue is no more, Argos says its Christmas gift guide will remain.

The retailer has publicly announced that it is to stop printing its iconic twice-yearly catalogue as shoppers increasingly transition to the online space.

In an email to staff, Simon Roberts, chief executive of Argos’ parent company Sainsbury’s, said: “As most customers are now browsing and ordering online, we have decided that the time is right to stop printing the Argos catalogue. Removing the printed catalogue helps us to flex our range and offers and to be more competitive on price.”

The catalogue has been produced for 48 years, having been launched in 1972, with some 93 editions and 1b copies making their way off the printing press to be browsed at home or in-store.

Argos adds that its separate Christmas gift guide will continue to be printed.

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