Spielwarenmesse: ASTRA’s 10th Annual Neighborhood Toy Store Day brings families, retailers together

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ASTRA’s 10th Annual Neighborhood Toy Store Day brings families, retailers together

23. October 2019 13:00 h

By toybook.com

  • Neighborhood Toy Store Day celebrates its 10th anniversary this year, and the American Specialty Toy Retailing Association (ASTRA) is offering resources to independent toy stores to help make the most of this important day within the holiday selling season.

On Saturday, November 9, Neighborhood Toy Store Day will serve as a community kick-off for the holidays with stores hosting events and playdates, in addition to offering giveaways, raffles, and product discounts. Traditionally, many stores also pledge to donate a portion of sales to a local charity.

ASTRA members can take advantage of promotional materials, receive tips for last-minute promotional ideas, and receive graphic templates for signage and advertising. Members can also access media lists covering both traditional media and social influencers, and the campaign will be supported by ASTRA through national media outreach.

To date, nearly 80 manufacturers have provided ASTRA members with Neighborhood Toy Store Day specials, including price discounts, promotional materials, and special payment terms.

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