Spielwarenmesse: Barbie takes flight with Virgin Atlantic

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Barbie takes flight with Virgin Atlantic

09. September 2019 16:30 h

Joint campaign will encourage girls to explore careers in aviation and STEM – including the launch of three special dolls

By tnp.media

  • Barbie has teamed up with Virgin Atlantic for a campaign encouraging girls to explore careers in aviation and STEM industries, where women account for just a fraction of the UK’s specialist workforce.

Three one-of-a-kind dolls have been created to celebrate the partnership: a pilot, an engineer and a member of the cabin crew.

Current statistics from the Women’s Engineering Society indicate that only 12 per cent of the UK engineering workforce is female and similar statistics show that less the five per cent of UK pilots are women, with the aviation sector in particular dominated by men.

The partnership between Virgin Atlantic and Barbie marks the start of a wider initiative at the airline to encourage more women to pursue STEM and aviation careers. Working with its charity partner WE the Passport for Change programme aims to inspire young people to engage with STEM subjects and consider a future in aviation.

Virgin Atlantic and Barbie’s dual mission to inspire girls through more careers include its annual Future Flyer open day at the airline’s HQ, where female engineers and pilots are shown as real role models, through school visits and trips to the airline’s engineering hangars, that spotlight STEM careers using Barbie as an educational tool, inspiring on-board Barbie content, and a social campaign using #SeeHerFly.

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