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The fast food chain will no longer give away plastic toys with its children’s menus, and intends to encourage customers to bring in old promotional plastic toys, which it says it plans to melt to make other items.
In what has been recognised as a major step up in the fight against plastic waste, Burger King’s decision follows a recent petition by two Hampshire children who targeted the fast food chain, and its rival McDonald’s, to stop giving away free plastic toys.
The petition, orchestrated by Ella and Caitlin McEwan calls for companies to ‘think of the environment and stop giving plastic toys with their kids meals.’ The petition has received more than half a million signatures.
Despite this, McDonald’s has said that had no plans to scrap its toy giveaways, but will give customers the choice between a toy and fruit. The restaurant does plan to trial run giving parents the options of a book or a toy giveaway from next year.