Spielwarenmesse: Chinese e-commerce expands globally for “Double 12“ shopping festival

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Chinese e-commerce expands globally for “Double 12“ shopping festival

18. December 2017 10:52 h:

We know about Alibaba’s Singles Day shopping festival on Nov 11th but have you heard of the 12.12 sales event on Dec 12? A month and a day after Singles Day, the 24-hour 12.12 sale is catered for C2C Taobao Marketplace’s smaller e-tailers, who have difficulty competing against deep-pocketed major brands that sell on Tmall, a B2C site, during Singles Day.

And it’s not just in China: international stores from various countries including Taiwan, Australia, Thailand, Korea & and Japan have jumped on the shopping bandwagon. Last year, Double 12 generated sales from more than 49 million Alipay users with 300,000 overseas shoppers& helped to connect 1.5 million merchants to 110 million shoppers.




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