Spielwarenmesse: ChizComm, Beacon Media to merge

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ChizComm, Beacon Media to merge

12. February 2019 16:07 h

Combined company to offer complete marketing for toys and kids’ entertainment

By toybook.com

There’s a new powerhouse in world of kids’ entertainment, toys, and consumer products. Toronto-based ChizComm Ltd., a leading marketing and communications firm, agreed to acquire New Jersey-based Beacon Media, the largest planner and buyer of kids’ television media in North America. Founded in 1992 as Summit Media, Beacon is led by Shelly Hirsch, Tom Horner, Lillian Lebron and Paul Caldera. The merger of the two companies creates new opportunity to offer 360-degree strategic marketing for clients and partners of both organizations. Integrated services begin immediately.

Harold Chizick becomes CEO of Beacon Media while maintaining his role as CEO at ChizComm. Hirsch and Horner remain at Beacon Media as co-chairmen, overseeing business-as-usual along with the current staff.

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