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CoComelon, launched on YouTube in 2006, boasts more than 72 million subscribers and over 2.5 billion monthly views. The new toy range is set to arrive at retail in fall 2020, just in time for the holiday season.
The initial CoComelon line from Jazwares will include a wide array of categories, including plush, bath play, vehicles, figurines, and role play. The toys will feature characters and items familiar to young fans.
CoComelon’s 3D animation and songs create a world that centers on the everyday experiences of young children. In addition to helping preschoolers learn letters, numbers, animal sounds, colors, and more, the videos impart prosocial life lessons, providing parents with an opportunity to teach and play with their children as they watch together.
The deal between Treasure Studio, Inc. and Jazwares was brokered by Freeman. CoComelon is managed by Patrick Reese, Senior Director, Fullscreen. Further specifics about the upcoming toy range will be released in the coming months.