Spielwarenmesse: Dr Gummer’s Good Play Guide launches Play at Home Fest for May Bank Holiday

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Dr Gummer’s Good Play Guide launches Play at Home Fest for May Bank Holiday

06. April 2020 09:15 h

By www.toynews-online.biz

  • Dr Gummer’s Good Play Guide has launched an online family festival to put play back at the heart of the home, as families worldwide face school closures, lockdown, self isolation, and social distancing measures to slow the spread of the coronavirus.

Play at Home Fest will offer themed virtual stages with activities, entertainment, competitions and play, providing something for all the family across two days from May 23rd to 24th. The home-based festival aims to “help parents and children to thrive, not just survive” during these challenging times.

With a line-up featuring favourite characters, celebrities and brands, Play at Home Fest will also enable businesses in the children’s industries to get involved and raise their brand profile, while being associated with the positive messaging much needed during the pandemic.

The festival aims to support local businesses, as well as raise funds for the National Emergencies Trust Coronavirus Appeal. Promoted throughout the consumer media, as well as digitally via social media, consumers will be invited to download printable festival wristbands to begin their experience.

Activities and performances will be live streamed via www.PlayAtHomeFest.com as well as across Good Play Guide social media channels, reaching a highly targeted and engaged audience. Across the festival weekend, attendees can expect to sing, dance, create and relax, with a huge variety of performers lined up.

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