Spielwarenmesse: Former Disney and Netflix execs launch Playper toy company with mission of ditching the plastic

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Former Disney and Netflix execs launch Playper toy company with mission of ditching the plastic

18. October 2019 11:00 h

By www.toynews-online.biz

  • A team of former Disney and Netflix executives have banded together to launch a new toy and connected play company with the mission of tackling the toy industry’s reliance on plastic.

Playper is a company that specialises in paper-based, AR-enhanced construction toys and games, and has launched onto the scene just this month with its first concept, Kung Fu Boogie, an augmented reality dance battle game for kids.

Kung Fu Boogie integrates crafting 3D characters made out of paper, with dance battling through an AR experience for kids that can be unlocked via a mobile phone or smart device. Playper highlights the key features of the new play experience as sustainable and nonviolent, while challenging kids’ motor skills.

Playper is led by leaders in the kids, technology, and CPG space. Founders Michael Bruza, Webb Knudsen, and Susy Christiansen have been in the kids content space for two decades now, working for companies like Disney, Pixar, Dreamworks, PBS Kids, Scholastic, Walden Media and Leap Frog.

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