Wednesday to Sunday!
31 Jan – 4 Feb 2018
This year alone, manufacturers including Funko, The Loyal Subjects (TLS), and Boss Fight Studio are creating original intellectual properties designed specifically for a younger audience. Why make this move? All three companies expressed similar motivations: They want to offer their brands’ strengths to a younger audience and fill a void in the toy marketplace.
Stop anyone on the street and chances are they have a Funko Pop! figure sitting on their desk or hanging on their keys. At Toy Fair New York this year, the company introduced Snapsies — its first original brand targeted toward kids - which will arrive at retail this December.
Then, this summer, Funko launched Marvel Battleworld, a game that is designed for a young audience but also incorporates the collectibles that the company is known for. According to Jessica Piha-Grafstein, Funko’s director of corporate communications and public relations, the company’s Pop! line already attracted a wide age range, and the team wanted to offer more for its young fans.