Spielwarenmesse: Going viral after the virus

Choose language


Going viral after the virus

13. July 2020 15:50 h

Fanbytes’ Timothy Armoo talks the new future of toy marketing

By www.toynews-online.biz

  • Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, Fanbytes is Armoo’s third business.

At the age of 17, the young entrepreneur had sold his second business, EntrepreneurXpress, a platform that held open the door for his subsequent success in the world of social media marketing.

Before the coronavirus really took hold of the UK earlier this year, Armoo – working alongside the team at Playtime PR – launched the first TikTok campaign for the global toymaker Bandai and its Yolkies product campaign.

Bandai is just one of five major toy companies that Armoo’s company is now working with, and one of many more global entertainment brands that have turned to the young marketing magician to better tap into today’s younger audiences.

ToyNews catches up with Timothy Armoo for his insight on the future of toy marketing in a post-pandemic world.



Stay informed with trends and developments of the toy market. Register for one of our newsletter.