Spielwarenmesse: Hasbro expands recycling scheme to Europe

Choose language


Hasbro expands recycling scheme to Europe

14. August 2019 15:40 h

By tnp.media

  • Partnership with third-party TerraCycle launches today in France and Germany, with plans for roll out in Brazil later this year.

Hasbro is expanding its toy and game recycling programme to France and Germany, with additional plans to launch in Brazil later this year.

Through the programme, which launched last year in the US, consumers can send well-loved Hasbro toys and games to TerraCycle, a global third-party leader in product recycling, which will turn them into materials to be used in the construction of play spaces, flower pots, park benches, and more.

The programme is open to all Hasbro toys and games, including face-to-face games, toys, action figures, dolls, plush, and more.

Similar to the US programme, once French and Germany residents sign up, they can collect and box up their toys and games, print out a free shipping label and send their box to TerraCycle, who will sort and recycle the products. Consumers in France can also bring toys and games to participating Picwic locations.

The scheme will roll out in South America for the first time later this year in Brazil.

Read more



Stay informed with trends and developments of the toy market. Register for one of our newsletter.