Spielwarenmesse: Hasbro welcomes new President and GM of Europe

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Hasbro welcomes new President and GM of Europe

14. October 2019 16:00 h

Matthew Austin joins the company from confectionery giant Lindt & Sprungli to head up the toymaker’s sales and marketing in the territory

By tnp.media

Hasbro has named Matthew Austin its new President and General Manager, European Sales and Marketing to lead Hasbro SA's services and distribution network across Europe.

He will report to Chief Commercial Officer Wiebe Tinga, who says: “We are thrilled to have Matt join our team as we continue to execute our strategy and unlock the power of our brands across Europe.

“Matt’s leadership and in-depth knowledge of the market will help our teams navigate the ever-changing shifts in retail and consumer behavior across the region.”

Austin joins Hasbro from confectionery giant Lindt & Sprungli, where he was the CEO for the UK and Ireland. Prior to Lindt, he worked for Mars, Inc. as General Manager for European Confections and General Manager for Mars Food in Germany.

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