Spielwarenmesse: IMC Toys launches in North America with Cry Babies

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IMC Toys launches in North America with Cry Babies

16. May 2018 14:35 h:

The toy will be available nationally at retail and online in July

By toyworldmag.co.uk

Cry Babies are interactive dolls that cry real tears. The main assortment is available in three different styles; each doll comes with a uniquely designed onesie and a colourful pacifier that will stop it from crying. Cry Babies is to date the No.2 best-selling Special Feature Nurturing Doll in France, Spain and Italy and the No.6 bestselling toy in Germany and UK, according to research by The NPD Group YTD 2018.

Karen Branson, VP of sales at IMC Toys USA, commented: “The entire IMC team is super-excited to introduce the Cry Babies to families in North America. Cry Babies is a brand that resonated well within the European market and we are confident that its fun and interactive play features, like the realistic tears, will be welcomed in the US as well.”

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