Spielwarenmesse: India seeks to become toy capital by dethroning China

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India seeks to become toy capital by dethroning China

30. September 2020 11:50 h

Long walk ahead

According to a report by ET, even as Prime Minister Narendra Modi exhorted startups and entrepreneurs to turn India into a global toy hub, it has emerged that the Indian toy industry is fractured, with just 3% of the 4,000-odd manufacturers being large-scale players, according to the Sports Goods Export Promotion Council. About 75% are micro units and 22% small and medium enterprises.

India is an old playground of a myriad of toys made from a variety of materials like wood, polymer, cloth, fibre, wood pulp, rubber and metal. Some of the traditional toy manufacturing hubs are Channapatna in Karnataka, Chitrakoot in Uttar Pradesh, Kondapalli in Andhra Pradesh and Budni-Rewa in Madhya Pradesh. The artisans are hard at work, keeping the crafts alive. Till the 1980s, most Indian kids had to be content with the toys made in the country. India met 90% of its toy requirement, with the rest coming from the US, UK, France, Italy, Japan and Germany.




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