Spielwarenmesse: InsightsTalks: Practical knowledge for the stationery sector

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InsightsTalks: Practical knowledge for the stationery sector

13. August 2020 15:05 h

  • Valuable expert tips on three current topic areas
  • Free talks by specialists in German and English

The new stationery platform Insights-X Online has put together an exciting programme of talks for buyers and retailers. As part of the three-day Online Live Event from 14 to 16 October, experts will be sharing relevant business knowledge at the InsightsTalks. The focus will be on crisis management in the retail trade, digitalisation, and sustainability. The talks are completely free of charge and will be offered both in German and English.

Successful crisis management

The Covid-19 pandemic has fundamentally changed the way many people live as well as their consumer behaviour. This development has far-reaching consequences for both trade and industry. In his presentation, Richard Gottlieb will outline the future of the consumer goods industry with a special emphasis on the stationery sector. The CEO of American consultancy Global Toy Experts will discuss future developments in the consumer goods market, whilst also shedding light on changes that need to be made.

Digital point of sale

Digitalisation offers specialist and independent retailers a plethora of new opportunities at the point of sale, not only for targeting customers but also for shaping the buying process. In her role as head of Mittelstand 4.0-Kompetenzzentrum (SME 4.0 Competence Centre) at German market research institute IFH Köln, Judith Hellhake is an expert in the implementation of digital technologies at SMEs. In her presentation, she will look at which digital medium fits which company and the aspects decision makers need to consider when incorporating digital solutions within existing business structures.

Sustainable consumers

The topic of sustainability concerns all industries. More and more customers are showing an interest in environmentally sound products. Lara Baschour and Lukas Burs have discovered what makes sustainable consumers tick. The two experts work together in Consumer Analytics at M Science, the central research unit of Group M. In their talk, they will paint a picture of this new target group whilst explaining how sustainability can be incorporated in everyday life and how consumers feel about “green advertising”.

Other speakers and talks relating to the three main topics will be announced from September at www.insights-x.com.

 

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