Wednesday to Sunday!
31 Jan – 4 Feb 2018
LeapFrog is entering the construction toy category for the very first time, building on the electronic learning devices and role-play lines it's best known for.
Technology-packed Smart Bricks is the new twist it brings to the category. The play pattern is the first of its kind using interactive building blocks to combine classic block play with engaging sounds and fun, curriculum-based learning content.
Andy Keimach, President, VTech Electronics North America, LeapFrog’s parent company, says: “It’s time to inject true innovation into the classic building blocks category! Building and construction play an important role in a child’s development and LeapBuilders combines fun, building play with technology that opens up a world of the learning content that LeapFrog is known for.”
LeapBuilders sets feature an electronic Smart Star cube and double-sided learning blocks. When a learning block is inserted into the interactive Smart Star, it responds with fun sounds, educational songs and learning content for a uniquely engaging play experience. Children can also use blocks from other LeapBuilders sets to unlock additional responses.