Spielwarenmesse: LEGO launches new #letsbuildtogether campaign

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LEGO launches new #letsbuildtogether campaign

01. April 2020 11:28 h

By toyworldmag.co.uk

  • Daily play challenges, new play ideas and live build-a-longs will be shared on social media using the hashtag.

Inspired by the amazing LEGO creations being shared by people of all ages on social media, the company has delved deep into its archives and assembled LEGO designers, STEM gurus and play experts to come up with new ways to help families stay creative, curious and connected while at home.

Daily play challenges, new play ideas and live build-a-longs will be shared on social media using the hashtag #letsbuildtogether and at www.lego.com/letsbuildtogether. Play inspiration can also be found by searching #letsbuildtogether on social media.

The LEGO Group is committed to sharing the very best play inspiration to:

  • help families stay curious, creative and connected whatever time, space or toys they have access to

  • helping to support families as they face the challenge of keeping children educated and engaged while juggling their own work and well-being

Over the next few weeks, hundreds of play ideas will be shared on www.lego.com/letsbuildtogether, and LEGO social channels, inviting builders across the globe to have a go at daily building challenges, join live build-a-longs and share their creativity online using #letsbuildtogether.

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