Wednesday to Sunday!
31 Jan – 4 Feb 2018
With partnerships, new launches, and ’80s throwbacks flying out of Mattel’s consumer products division at a rate of knots these past few months, it’s little wonder that the firm has found it licensing business ‘busier than ever’. Now, boasting a portfolio of more than 100 new deals in the pipeline, the international toy maker and home of some of the biggest children’s IP on the planet is betting big on the appeal of yesteryear.
As Festival of Licensing edges ever closer – now only a matter of days away – ToyNews catches up with Mattel’s regional head of consumer products, Lisa Wegner to find out just how big the nostalgia trip really is right now.