Spielwarenmesse: Mattel rejects another merger bid from MGA Entertainment

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Mattel rejects another merger bid from MGA Entertainment

12. June 2019 11:00 h

Isaac Larian has said he is “looking at other options” after his unsolicited offer was rejected

By toyworldmag.co.uk

Isaac Larian, founder and chief executive of MGA, confirmed yesterday that he had renewed his offer to merge the companies, having made his initial approach a year ago. Once again, Isaac did not propose a specific price for publicly held Mattel, suggesting that an investment banker or other outside party could help determine an appropriate figure. But he confirmed that any purchase price would be at a premium to Mattel’s current market price.

A letter sent to Mattel Chairman and CEO Ynon Kreiz, which Isaac has posted on LinkedIn, cited the company’s rising debt and tumbling share price as an impetus for a deal. However, Mattel has said that its turnaround is taking shape thanks to a widened marketing of its core toy brands - especially in the entertainment and digital fields - and to a $650-million cost-cutting plan.

MGA’s latest offer was conditional on Isaac Larian becoming Mattel’s chairman and CEO, and on all of Mattel’s current directors “resigning without any further compensation,” which made it extremely unlikely that it would be accepted.

In response to the letter, Mattel’s chief legal officer, Bob Normile, wrote to Isaac Larian last Friday, confirming that Mattel’s board had “unanimously concluded that your proposal is not in the best interests of Mattel and its shareholders” and that the directors had no interest in further discussions. According to several media sources, Mattel said yesterday that it had no further comment to make on the subject.

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