Spielwarenmesse: MGA Entertainment taps Anne Parducci as chief content officer

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MGA Entertainment taps Anne Parducci as chief content officer

09. October 2019 14:30 h

By toybook.com

  • MGA Entertainment Inc. (MGAE) welcomes Anne Parducci to the company in the newly created role of chief content officer.

With more than 25 years of executive experience in the toy and entertainment industries, Parducci will oversee content development for MGAE brands including L.O.L. Surprise! and others. She will also oversee the MGAE Studios division, the in-house creative team, and will manage MGAE’s ongoing interest in content distribution. Parducci will report directly to Isaac Larian, CEO and founder of MGAE.

Parducci most recently served on the board of directors for Build-a-Bear Workshop where she supported brand and content development. Past experience includes executive roles at Lionsgate and Mattel, where she launched the Barbie brand into entertainment with Barbie in the Nutcracker (2001).

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