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BBC Studios named Moose Toys as the global master toy partner for preschool series Bluey. The studio also just struck a global broadcast deal with Disney to premiere internationally on Disney Junior beginning this fall and on the upcoming Disney+ streaming service in all territories outside Australia, New Zealand, and Greater China, including Hong Kong, Macau, and Taiwan.
Moose Toys will produce toys for all territories, excluding Asia. Launching first in Australia for the upcoming holiday season, the first range of toys will be available in the U.S. and other regions next fall and winter.
Created by Joe Brumm and produced by the Emmy award-winning Ludo Studio for Australian Broadcasting Corporation and BBC Studios, Bluey first launched on ABC in Australia last year.
The series follows 6-year-old Bluey, a Blue Heeler puppy who lives with her dad, mom, and 4-year-old little sister, Bingo. In each episode, Bluey uses her energy to play elaborate games that unfold in unpredictable ways.