Wednesday to Sunday!
31 Jan – 4 Feb 2018
More than 20 years after its initial publication, G. Wayne Miller’s Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them remains a toy industry must-read, focusing on the East Coast / West Coast rivalry between Hasbro and Mattel. On Sept. 24, Stillwater River Publications will release Miller’s follow-up, Kid Number One: A Story of Heart, Soul, and Business, featuring Alan Hassenfeld and Hasbro.
The focus on former Hasbro CEO Alan Hassenfeld delves into toy and game industry history, entertainment, and politics. Beyond a look at classic Hasbro brands, such as Transformers, NERF, Monopoly, Magic: The Gathering, My Little Pony, and Star Wars, the book also discusses brands from Mattel and many additional toymakers, many of which are long since closed.