Spielwarenmesse: New book from ‘Toy Wars’ author focuses on Hasbro’s Alan Hassenfeld

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New book from ‘Toy Wars’ author focuses on Hasbro’s Alan Hassenfeld

24. September 2019 09:10 h

By toybook.com

  • One of the most oft-cited books on toy history is getting a sequel that’s also a prequel.

More than 20 years after its initial publication, G. Wayne Miller’s Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them remains a toy industry must-read, focusing on the East Coast / West Coast rivalry between Hasbro and Mattel. On Sept. 24, Stillwater River Publications will release Miller’s follow-up, Kid Number One: A Story of Heart, Soul, and Business, featuring Alan Hassenfeld and Hasbro.

The focus on former Hasbro CEO Alan Hassenfeld delves into toy and game industry history, entertainment, and politics. Beyond a look at classic Hasbro brands, such as Transformers, NERF, Monopoly, Magic: The Gathering, My Little Pony, and Star Wars, the book also discusses brands from Mattel and many additional toymakers, many of which are long since closed.

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