Wednesday to Sunday!
31 Jan – 4 Feb 2018
According to the e-commerce giant, customers around the globe purchased more toys during Black Friday and Cyber Monday than ever before. The company says that “tens of millions of toys” were purchased during the unofficial holiday kick-off weekend. What may surprise some is what toys and games topped the charts.
The best-selling toy on Black Friday was MGA Entertainment’s (MGAE) L.O.L. Surprise! Winter Disco Bigger Surprise, an Amazon-exclusive offering. Other items at the top of the charts include the LEGO Star Wars Darth Vader’s Castle, and four games from Hasbro - Monopoly: Disney Frozen 2 Edition, Jenga, Guess Who, and Candy Land Kingdom of Sweet Adventures.
In Amazon stores, Cyber Monday best-sellers included Hasbro’s Play-Doh Sweet Shoppe Cookie Creations set, and the LEGO City Ambulance Helicopter 60179 Building Kit.
At Amazon Books and Amazon 4-Star stores, MGAE’s L.O.L. Surprise! dolls topped the charts.