Spielwarenmesse: Nicole Richie teams up with Moose Toys to launch Capsule Chix fashion collectibles

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Nicole Richie teams up with Moose Toys to launch Capsule Chix fashion collectibles

09. September 2019 10:40 h

By toybook.com

  • Moose Toys has entered the fashion collectible space with Capsule Chix. Kids and collectors can craft more than 4 billion possible fashion combinations across four different style collections with the new line of dolls.

Last week, Nicole Richie - founder of the House of Harlow 1960 fashion brand - partnered with Moose to launch the collection at an intimate event in New York City.

Capsule Chix is the latest evolution of the growing unboxing trend, offering kids a new way to experience the surprise, with a package inspired by the popular gashapon vending machines of Japan. The packaging, like the vending machines, dispenses surprise capsules by turning the dial. Capsules can include hairstyles, tops, bottoms, shoes, and various accessories to create one complete doll. Pieces can be mixed and matched with those from other dolls and collections to create unique style combinations.

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