Spielwarenmesse: Playmates Toys inks deal with ‘Spy Ninjas’

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Playmates Toys inks deal with ‘Spy Ninjas’

29. May 2020 09:50 h

By toybook.com

  • The company known for producing Teenage Mutant Ninja Turtles toys just made a deal with some other ninjas.

Surge Licensing revealed that Playmates Toys has signed on as the global master toy licensee for the YouTube hit Spy Ninjas. Described as an “action-packed serial drama” that unfolds across several YouTube channels, Spy Ninjas boasts more than 400 million monthly views as Chad Wild Clay, Vy Qwaint, and their Spy Ninjas team battle a hacking group known as Project Zorgo.

The first wave of Spy Ninjas toys will hit retail in October. The spy gadget assortment includes electronic spy ninja gear, decoders, ninja weapons, a Project Zorgo mask, and spy activity kits. Additional products including action figures and other gadgets are planned for the future.

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