Spielwarenmesse: Rainbow Designs to distribute full The Adventures of Paddington toy range

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Rainbow Designs to distribute full The Adventures of Paddington toy range

02. December 2019 13:30 h

By www.toynews-online.biz

  • Rainbow Designs has renewed a licensing contract with The Copyrights Group that will see the pre-school and plush toy specialists continue to develop its product line Paddington.

Paddington has been part of Rainbow’s portfolio for several decades and 2020 will see not only the continuation and growth of the prestigious Classic Paddington and Paddington for Baby collections but the start of an exciting new adventure for the iconic character.

Under the new agreement Rainbow will also distribute product ranges from US toy partner Phat Mojo tied into all new media content being developed, to include the TV series and the Paddington movies. The initial product launch linked to the TV series will take place in Autumn 2020.

The Adventures of Paddington toy range is designed for a whole new generation of fans, who will discover Paddington for the first time through his new adventures on TV. The series is aimed at pre-schoolers and will air on Nickelodeon in the spring, following a launch special this festive season.

Fully animated in 3D, the new Paddington series, The Adventures of Paddington, sees a younger Paddington writing to his Aunt Lucy from Windsor Gardens. Each episode will open and close with Paddington’s letter, as he tells Aunt Lucy what he has learned about life through the day’s new exciting adventure.

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